I am always amazed that most of the coaches really do not know how to market their own business. And I’ll be the first to admit, I can remember the time when I was there, and even when I started and THOUGHT I new how to market. But I keep finding more and more intricacies that work better and better The steps I am about to show you have received from some of the coaches I have coached to build their business as hitting 20% to 70% of the prospects they touch
A Marketing Strategy-They Will You Coach Them
There is more to marketing than just who you reach out to, and what you say when you reach out. What we are about to talk about is just a strategy in a big strategy of how you lead those you do not have the process of getting to know you and, eventually getting them BEGGING to do business with you clickfunnels pricing review.
Notice something here? I said BEGGING to do business with you We could reach out to a cold market and say something that could get 1% to 5% of them to come to you with a little curiosity and you’d be able to buy them to buy. However, if you take the process of getting to know you while providing, you will be able to take the next step. And you will be in control of that next step, and the next, and the next
Let’s talk about a marketing funnel Imagine a funnel It’s wide at the top where it’s open to the world, and narrows down at the bottom.
Our marketing funnel looks very much the same, except for the At the top of the funnel, step 1 is wide, step 2 is narrower, etc. This represents that there are more people at the top and fewer as we step down in the funnel, with your final sale.
I’m sure that you’ve walked along with your local grocery store and seen the little old lady at a cart, offering a sample of something You take the sample, and, of course it tastes really good. So, you want to buy that package to take it home, just for this one time. And, she may even give you a coupon with a discount so that, after the family also loves the big sample you just took home, you can come back and buy the next time even bigger package. And, you can also just click on the mail list. You are 2-3 steps down in their marketing funnel
Here’s how a business coaching marketing could look. What you use at every level of the funnel can be tailored to what you do, what your type of coaching is, etc.
At the very top you are reaching out to your prospective client, and hopefully you are standing where you should touch your IDEAL client.
The first step of the funnel is a freebie, a giveaway, but it has to have value, the more the better. You might be sending an email, or a direct mail piece. You tell them, “Here’s something that has taken place in the ___________ industry up by ___times. I’d like to share it with you.”
Some Ideas – Coaching Marketing Funnel
You could also give that article away on a networking event, a speech at a trade show, etc. This is where you give your sample as they walk by.
After they have experienced it, always ask them to define You have to get their answer because most will appreciate the offer, but not really connect with just what HOW MUCH WACH THAT REALLY WORTH Get them into dollars and cents, or a multiplier of time or dollars or their business. After they have defined that it gets easier for them to realize that IF they got this much from the first, simple touch
So, you can take your step by step down your funnel Each step requires more commit and some perceived risk on their part, but after they experience it is a small step.
People can take a step to “coaching” because it can be perceived as risky and expensive. But once they’ve experienced the results at step 1, step 2 is easier, then step 3, etc.
Here is some possible steps
Step 1, top of funnel
Free articles, handed out or sent to them.
Articles in ezines
Meeting with you is a speech or networking event where you give them a hint or tip
Step 2 (free or low cost, $ 10- $ 40)
E-book (free or low cost)
Free hour with you
Step 3-Low cost ($ 40- $ 90)
Low cost group coaching, intro to coaching
Low cost, but big e-book
Teleconference on one area of coaching
Introductory mastermind group
1-hour monthly event (group)
Step 4 – ($ 75 to $ 250)